21 BTCMetaplanet
In plain words
Metaplanet is a Tokyo-listed Japanese company that keeps its reserves in bitcoin, often called “Asia's Strategy”. Its goal is to own 210,000 BTC, 1% of all bitcoin, by the end of 2027.
From hotels to bitcoin
Led by CEO Simon Gerovich, a former Goldman Sachs trader, Metaplanet switched to a bitcoin treasury in April 2024. On 6 June 2025 it published its 2025–2027 plan to hold 210,000 BTC by the end of 2027, with an interim goal of 100,000 BTC by the end of 2026.
Its headline metric is BTC Yield, the percentage change in bitcoin per fully diluted share. Since October 2026 the company caps bitcoin-backed borrowing for purchases at about 10% of its bitcoin's value.
See also
- Strategy (MSTR)Strategy, formerly MicroStrategy, is a US software company that turned itself into the largest corporate holder of bitcoin. It has been buying since August 2020, funded mostly by selling shares and bonds.
- Michael SaylorMichael Saylor is the co-founder and executive chairman of Strategy (formerly MicroStrategy), the company that holds more bitcoin than any other. Since 2020 he has been bitcoin's loudest corporate advocate, known for his quotes and memes.
- Spot bitcoin ETFA spot bitcoin ETF is a fund traded on a stock exchange that holds real bitcoin. It lets people get bitcoin price exposure through an ordinary brokerage account, without holding keys themselves.
References
- Metaplanet (official site) metaplanet.jp
- Metaplanet analytics dashboard analytics.metaplanet.jp
- bitcointreasuries.net: Metaplanet bitcointreasuries.net
- crypto.news, 5 Oct 2026: holdings reach 44,000 BTC crypto.news